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by Dan S. Kennedy (Author)
Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
Back Jacket
Who Are These People That Have All The Money?
AND WHERE ARE THEY SPENDING IT?
You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you're dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.
Packed with real-world stories from businesses who've come before you and made it--plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson--Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You'll learn how to:
- Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
- Harness E-Factors--the surprising emotional "buy" triggers that today's affluent find irresistible
- Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
- Leverage the power of membership programs that apply to any business...from pizza shops and medical practices to retail stores and pet hotels
The time is now to sell to those who will always be spending!
About the AuthorDan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Author Biography
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.
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