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by Fernando Angulo-Ruiz (Author)
New Frontiers in the Internationalization of Businesses: Empirical Evidence from Indigenous Businesses in Canada highlights the impact of international expansion as a potential pathway to address the challenges of poverty and vulnerability, and provide relevant new knowledge on the factors that support successful international expansion of Indigenous businesses. This book examines how entrepreneur's identity and cultural values, network ties, motivations, and resources and capabilities facilitate or hinder the internationalization of Indigenous businesses. This book also investigates the economic and non-economic outcomes of internationalization. Most interestingly, this book answers the question of what is so new about the internationalization of Indigenous businesses by comparing this context to mainstream (non-Indigenous) businesses. The book also delves in the phenomena related to home-based businesses, service industries, and specific ethnic groups. This book has implications for vulnerable populations, especially those more than 370 million indigenous people spread across 70 countries worldwide.
Studying those Indigenous businesses that decide to pursue international opportunities and how they become successful in international markets is a timely and novel area of research. Understanding this context contributes to current debates in international business.
Author Biography
Fernando Angulo-Ruiz, PhD is an associate professor, department of international business, marketing, strategy & law, School of Business, MacEwan University. His research is focused on marketing capabilities, internationalization of disadvantageous firms, and marketing of higher education institutions. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, International Small Business Journal, International Journal of Emerging Markets, Frontiers of Entrepreneurship Research, International Journal of Advertising, Entrepreneurship and Regional Development, among others.
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