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by Peter Hollins (Author)
Control your brain so it doesn't control you. A science-based approach to getting things done and avoiding laziness and procrastination.
Our brains are not wired for goal achievement. They are wired only for speed, survival, and the present moment. It's time to defeat this primal tendency and make self-discipline your new normal.
Stop leaving tasks unstarted and/or unfinished. You're better than that.
Neuro-Discipline tells the tale of two battling brains, and why we are predisposed to laziness and energy conservation. Time after time, we take the path of least resistance to our detriment. The key to beating this is understanding the brain's imperatives and working with them. Neuro-Discipline is your layperson's guide to self-discipline success - just enough biology and psychology to give important context, while ensuring that you don't get stuck in the minutiae.
This isn't a textbook; it has over 20 actionable tips you can use TODAY.
Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience.
Learn to beat your temptations, excuses, and weaknesses.
-Learn about the two brains and the two versions of you that are always locked in battle.
-How to trick the brain for action and productivity without working against it.
-The role of dopamine and how we can simulate it for our own purposes.
-How to talk to yourself and design your environment to stay on track.
-Reframing excuses and dissecting your emotional reactions.
-How to create a calm mind for ruthless execution.
Discomfort, boredom, frustration, and laziness are temporary. Self-discipline is forever.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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