✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Victoria Medvec (Author)
The tools you need to maximize success in any negotiation, at any level
With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this book, readers will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations.
Negotiate Without Fear provides readers at all levels of negotiation skill the ability to increase their negotiating confidence and maximize their negotiation success. You'll learn how to:
- Put the right issues on the table by defining your objectives for the negotiation
- Analyze the issues being negotiated with an Issue Matrix to ensure you have the right issues to secure what you want
- Establish ambitious goals using a proprietary tool to identify the weaknesses in the other side's best outside alternative (BATNA)
- Leverage a unique architecture for creating and delivering Multiple Equivalent Simultaneous Offers (MESOs)
Negotiate Without Fear belongs on the bookshelves of executives and all the dealmakers who work for them. Additionally, specific advice is provided in every chapter for individuals who are negotiating for themselves and in the everyday world. This book is an invaluable guide for anyone who hopes to sharpen their negotiating skills and achieve success in any arena.
Front Jacket
BOTH SEASONED AND NOVICE professionals frequently fall prey to fear at the negotiation table. Whether it is fear about a lack of experience, or a fear based on how much they have to lose if the deal falls through, negotiators often let emotion guide their actions.
In Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, expert negotiator, professor, and author Dr. Victoria Medvec delivers an authoritative and insightful discussion of how to increase your confidence, lose your fear, and maximize your negotiation success. You'll learn a series of tool-based strategies that you'll be able to implement regardless of your current level of negotiating skill.
The book contains unique, proprietary negotiation strategies developed by Dr. Medvec over her 20+ years advising companies and executives in all sorts of critical negotiations. You'll discover Dr. Medvec's novel method to connect your objectives to negotiable issues, an Issue Matrix to analyze the issues being negotiated and evaluate if the right issues are on the table, a proprietary BATNA (best alternative to negotiated agreement) Analysis Tool, and a unique architecture to help create multiple equivalent simultaneous offers (MESOs) during negotiation.
Negotiate Without Fear contains specific advice in every chapter for people who are negotiating for themselves in the everyday world. It is an invaluable guide for everyone who hopes to sharpen their negotiation skills and achieve success as a dealmaker in any area of life.
Perfect for executives, managers, attorneys, salespeople, and professionals of all sorts, Negotiate Without Fear will also earn a place in the libraries of anyone who has ever had to negotiate a salary increase, the price of a used car, their child's allowance, or any of the countless things we encounter and negotiate every day.
Back Jacket
PRAISE FOR DR. MEDVEC AND NEGOTIATE WITHOUT FEAR
"Vicki's strategies have helped me succeed in some of the most complex negotiations I have encountered across my career. Her focus on addressing the needs of the other side makes her strategies particularly powerful."
--MATTHEW SHATTOCK, Former CEO of Beam Suntory; Non-Executive Director of the Clorox Company; Non-Executive Director of the VF Corporation; Chairman of Domino's Pizza Group p/c Board
"When I met Vicki, I thought I knew a lot about how to negotiate. As a leader at Microsoft and IBM, I negotiated all the time. Vicki taught me strategies I never even knew existed and highlighted the traps that expert negotiators encounter. I have consistently brought her into my organizations to raise the capabilities of my teams and increase our success."
--GERRI ELLIOTT, Executive Vice President, Chief Sales and Marketing Officer for Cisco
"From the first chapter to the last, Vicki will guide you step-by-step with tangible tools that will help anyone break their old patterns and start negotiating from a place of confidence and strength. Vicki is one of the smartest and most remarkable women I know, this book is like having this wise and brilliant advisor right on your shoulder."
--TARA MONTGOMERY, Executive Producer, OWN / Apple TV+
"Every business-to-business seller and marketer should read this book. It provides the best, the most complete, and rigorous approach to managing complex account management of which I am aware. It is an extraordinary book about negotiation, but it covers all aspects of relationship building, pricing, and selling."
--BENSON P. SHAPIRO, Malcom P. McNair Professor of Marketing, Emeritus, Harvard Business School
"Vicki has advised me on many of my most difficult negotiations. Even as I have over 30 years of experience in high-stakes negotiations, having her voice in my mind always leads to a better outcome--for both sides. Go first...offer multiple options...make it about them, not you. Vicki's timeless touchstones have become the foundation of my negotiation approach."
--MICHELLE SEITZ, Chairman and CEO, Russell Investments; Director, Sana Biotechnology
Author Biography
VICTORIA H. MEDVEC, PHD, is a leading global expert on negotiation strategy, corporate governance, and decision-making. She is CEO of Medvec & Associates, a boutique advisory firm with a client list that includes Google, GE, McKinsey, BlackRock, and Goldman Sachs. She is the Adeline Barry Davee Professor of Management and Organizations at the Kellogg School of Management at Northwestern University.
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>