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by Mike Ewing (Author), Britt Andreatta (Editor)
Before the first American won an Olympic alpine medal, before Vail Ski Resort opened, before the infamous K2 Cheeseburger ski, before snowboards were allowed up a mountain, innovators had to build the ski industry into the culture we enjoy today.
Mike Ewing was there for all of it. In every type of role on the mountain-as an athlete, ski patrolman, ski instructor, and injury researcher. And also in the sports equipment industry, working with the biggest names in the field-as a sales rep, sales manager, designer, and co-owner. A member of the Professional Ski Instructors of America (PSIA) since 1965, he also served as President of the Northern Rocky Mountain Division.
My Life in Winters is a behind-the-scenes look at how expert enthusiasts like Mike-both well-known and unknown-transformed North America's ski industry into a pastime enjoyed by millions of families. Their passionate determination led to the beautiful resorts, modern ski lifts, and other advancements that most of us take for granted and that enthusiasts from the days of wooden skis and woolen clothes never dreamed possible.
So grab a hot chocolate and curl up by the fire for Mike's firsthand insights on industry and critical events like the 1948 Winter Olympics in St. Moritz, Switzerland, and more, up through 2022 in Beijing, China. And join him for an exhilarating run through today's most popular ski areas and resorts across the U.S. and Canada. You'll gain a new appreciation for the wonders of skiing and some of the people who helped make it great.
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Shipping information
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
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Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
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Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
