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Microsoft CRM for Dummies - Paperback

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by Joel Scott (Author), Michael DeLisa (Author)

Microsoft CRM, das sind die heiss ersehnten Customer Relationship Management (CRM) Software Anwendungen von Microsoft, die jetzt demnächst auf den Markt kommen und die insbesondere auf den Bedarf kleiner und mittelständischer Unternehmen zugeschnitten sind.

"Microsoft CRM For Dummies" ist ein praktischer Leitfaden, der Anfänger und fortgeschrittene Anfänger mit dem Leistungsumfang und der Nutzung dieser CRM Software vertraut macht.

Das Buch geht ausführlich auf die wichtigsten Features von Microsoft CRM ein, wie z.B. integrierte Vertriebs- und Servicemodule, Funktionen für das Lead- und Verkaufschancenmanagement, komplette Kontakthistorie, automatisches Ereignismeldungssystem, leistungsfähige Wissensdatenbank sowie spezielle Reporting Tools für die genaue Umsatzplanung und die Auswertung der Geschäftsaktivitäten.

Die Vorteile von Microsoft CRM liegen klar auf der Hand: Mit dieser neuen Software können Sie effektiver verkaufen, alle Aktivitäten zentral an einem Ort verwalten, potentielle Interessenten effizient ermitteln und zu Kunden machen, schneller informationsbasierte Entscheidungen treffen, durchgängigen Service anbieten und vieles andere mehr. Darüber hinaus ist Microsoft CRM schnell einzuführen, leicht anzupassen und einfach zu bedienen.

Autor Joel Scott gilt international als Experte für erfolgreiches CRM im Bereich mittelständischer Unternehmen. Er ist President und Chef-Trainer der Computer Control Corporation, einem Unternehmen, das sich auf den Vertrieb von CRM Software und entsprechenden Schulungen spezialisiert hat.

Ein Band aus der beliebten 'For Dummies'-Reihe.

Front Jacket

Tailor Microsoft CRM to manage records and workflow for your business

Find out how to target your sales efforts and become a customer service leader

A happy customer is a repeat customer, so how do you make 'em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they're tops on your list.

The Dummies Way

  • Explanations in plain English
  • Get in, get out information
  • Icons and other navigational aids
  • Tear-out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Back Jacket

Tailor Microsoft CRM to manage records and workflow for your business

Find out how to target your sales efforts and become a customer service leader

A happy customer is a repeat customer, so how do you make 'em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they're tops on your list.

The Dummies Way

  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear-out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Author Biography

Joel Scott is among a handful of global experts on CRM for small and medium-sized businesses.

Michael DeLisa is the Director of Training at Computer Control Corporation.

Number of Pages: 380
Dimensions: 0.85 x 9.38 x 7.32 IN
Illustrated: Yes
Publication Date: August 01, 2003
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