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by Luis Bravo Martins (Author), Samantha G. Wolfe (Author), Martina Welkhoff (Foreword by)
Understand the coming metaverse--and discover how to look past the hype and harness the future of technology.
Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.
In the book, you'll understand:
- How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;
- Legal and policy considerations necessary to build and maintain safe, shared digital spaces
- The economic and social impacts, including the potential for our digital lives to outlive our physical selves
- Actionable insights, so you can make the most out of the next digital revolution
Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.
Back Jacket
Your Hype-Free Business Guide to the Metaverse
What is the metaverse? How is it going to impact my job and the world around me? How do I prepare my team and my company for it? How can I avoid making costly mistakes?
You'll find the answers to these questions, and many more, in Metaversed, a no-nonsense, essential guide that helps you to understand and shows you how to approach the oft-discussed - but rarely understood - next stage of the Internet. The book skips all the jargon and over-the-top tech-bro hype in favor of simple, straightforward insights of how this new technological ecosystem will change your life and your business.
Learn how to take advantage of opportunities and dodge obstacles posed by this new technological ecosystem, including how all data gathered in it affects privacy, safety, and trust between businesses and consumers. You also will find a metaverse toolbox that is full of reference tools that will allow you to keep exploring each topic. After reading this book, any business executive will no longer be just a technology user, but will be Metaversed, ready to take on the immense potential that will accompany this digital social evolution and future of technology.
Author Biography
LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech and media association.
SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.
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