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by Adolfo Alberto Laborde Carranco (Author), Ignacio Gonzalez Sanchez (Author), Juan Manuel Rodriguez Caamano (Author)
MERCADOTECNIA GLOBAL EN UN MUNDO SIN FRONTERAS La Mercadotecnia es una actividad que sea convertido en un factor estrat gico para los negocios, se asume como un factor "factor estrat gico" por que integra el conjunto de acciones que garantizan que el producto o servicio que una empresa ofrece al mercado sea de las preferencias de los consumidores, lo que genera competitividad. Esta obra ofrece tres caminos para encontrar puntos de coincidencia en un ambiente acad mico que se crea y se recrea en las instituciones educativas y que es de utilidad para los profesionales de la mercadotecnia, lo que permite al lector comprender el papel de la mercadotecnia con un enfoque diferente, con el lenguaje claro y sencillo ya que ofrece al lector la compresi n de t rminos, conceptos y enfoques en un plano realista, pero no por eso deja de ser profundo. En el cap tulo 1 el doctor Juan Manuel Rodr guez Caama o describe con detalle los conceptos mas importantes que se utilizan en la actividad de los profesionales dedicados a la mercadotecnia, lo que permite al lector comprender el papel de la mercadotecnia con un enfoque diferente, desde una experiencia exitosa propia en la aplicaci n del marketing en los negocios propios emprendidos por el autor, con lenguaje claro y sencillo, ya que ofrece al lector la comprensi n de t rminos, conceptos y enfoques en un plano realista, pero no por eso deja de ser profundo, creando asi un nuevo concepto del marketing. En el cap tulo 2 el doctor Adolfo Alberto Laborde Carranco "tiene como objetivo describir los modelos de cooperaci n internacional que se han dado en el marco de la inteligencia, sin que estos pongan en riesgo o vulnerabilidad a las partes (Estados) cooperantes." En el cap tulo 3 el doctor Ignacio Gonz lez S nchez comenta la importancia de elevar a nivel estrat gico la actividad de los mercad logos, cita las estrategias que considera m s relevantes y menciona ejemplos que son de utilidad para quienes abordamos el tema de la mercadotecnia en las instituciones educativas. Tambi n se ala la importancia de la log stica internacional que poco se hace cargo de asuntos mercadol gicos y propone de manera general el an lisis del ciclo de vida en tres dimensiones: Producto, empresa y mercado, haciendo nfasis que la innovaci n depende de la etapa del ciclo de vida de estas tres dimensiones.
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Shipping Policy
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