✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Addie J. Bracy (Author), Clare Gallagher (Foreword by)
It's no secret that if you plan to run in the toughest endurance races, you need to physically prepare for the extreme demands you will be subjecting your body to. But successful runners will be quick to note that physical preparation is only part of the equation. You need to be mentally strong to withstand, and overcome, the challenges of this grueling sport. That's where Mental Training for Ultrarunning comes in.
Sport psychology consultant Addie Bracy has coached and provided mental performance consulting to elite athletes in many sports, and she herself has been a competitive distance runner for more than two decades. In Mental Training for Ultrarunning, she combines her firsthand coaching and running experience, along with profiles of ultrarunners who've experienced the highs and lows of the sport, to explain what you need to know and practice in order to cross that finish line. In this book, you will learn tools and techniques to help you prepare for and overcome some of the biggest mental and emotional challenges you may encounter in ultrarunning. You'll find more than 35 practical activities that will guide you in taking an introspective look at your own potential roadblocks so you can develop and strengthen the skills you need to run with confidence. Whether you're training for your first ultra or looking to compete at a higher level, Mental Training for Ultrarunning will prepare you for the good, the bad, and the worst experiences you might encounter on the trail, road, or track. With expert guidance from athletes who have seen it all, you'll learn how to train your mind and anticipate all the variables that could keep you from achieving your ultimate running goals.Author Biography
Addie Bracy holds a master's degree in sport and performance psychology from the University of Denver, where she was trained and mentored by some of the leading sport psychologists in the field. She has earned the Certified Mental Performance Consultant designation from the Association for Applied Sport Psychology. She has provided mental performance consulting to elite athletes in swimming, basketball, softball, track and field, and ultrarunning and has worked as an extern at the U.S. Olympic Training Center in Colorado Springs.
Bracy has been a competitive distance runner for two decades. She was team captain at the University of North Carolina (UNC) at Chapel Hill, and after college she qualified for the Olympic trials--twice in the marathon and once in the 10K. She has also been selected to compete for many world championships as part of USA national teams. She has represented Brooks Running and Salomon, and she currently represents Nike Trail. After transitioning to trail and mountain running, she quickly moved to ultradistance and has achieved podium finishes at some of the most competitive races in the country, such as the Lake Sonoma 50-mile run and The North Face 50-mile run. Her résumé also includes the following accomplishments:- Three-time USATF Women's Mountain Runner of the Year (2016, 2017, 2018)
- Three-time USATF National Champion
- Ten-time selection to the USA national team
- Three-time Olympic trials qualifier
- World Mountain Running Championship Team Gold Medalist (2017)
- Leadville 100-mile event runner-up (2018)
- Ninth place in the Western States 100-mile event (2019)
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>