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by John Cousins (Author)
Why read this strategy book?
Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation, and measurement? A recent investigation into this question concluded most managers don't understand enough about strategy to be useful. Asked to take a basic strategy exam-a test that any CEO or senior manager should easily ace-a representative sample of U.S. managers from C-level executives to supervisors scored an average of only 23%.
From a managers' point of view, it surely does. Those who can't speak the language of business can't contribute much to a discussion of performance and are unlikely to advance in the hierarchy. People don't tell their bosses that they don't understand strategy. It's the usual human reluctance to admit ignorance. In a survey, managers were asked what happens in meetings when people don't understand strategy. The majority chose answers reflecting that reluctance, such as "Most people don't ask because they don't want to appear uninformed in front of their boss or peers." Don't let this be you. Read this book and understand Business Strategy. Strategy in business is the big picture. Introduction to Business StrategyImplementing a strategic vision is how a business succeeds and is profitable. Strategy is about figuring out how to create a sustainable competitive advantage and barriers to entering your markets. Strategy is a firm's answer to the following question: What can we do that is really hard?Great strategy locates and exploits the fit between market conditions and a firm's assets. Leadership and Management are the key skill sets that rely on strategy. Leadership is doing the right things. Management is doing things right. Strategic Thinking and vision is the realm of leadership. Strategic Implementation and executing the strategy is the realm of management. Strategic Planning brings the skills of leadership and management together. Business Strategy is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals. Learn strategic thinking, planning, implementation, management and leadership ASAP with this short comprehensive book.
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