Marketing With A Heart: How To Use Trust Based Marketing For Greater Income, Influence, and Impact - Paperback

by Ben Gioia (Author)

No matter where you are in business-succeeding beyond your wildest dreams, building toward your next leap, or starting something new-I know that you and I have something in common.
We want to help people live happier, more productive, peaceful lives.
As a speaker, author, consultant, and coach, I will help you tell your story and deliver your message (in the right language and to the right audience) so it creates greater income, influence, and impact in the world.
As a dedicated student of marketing, conscious leadership, human potential, and the spiritual path, I can say with absolute certainty that Marketing With A Heart(TM) is the most practical, proven approach to marketing, selling, and service.
It's a philosophy of business success, personal happiness, and reaching your highest potential while helping people.
The principles of Marketing With A Heart(TM) have already helped thousands of people...and they can absolutely help you, your business, and the people you serve.
What You Will Learn In This Book
PEOPLE
Marketing is how you can change lives with your message. Whether you're an entrepreneur, executive, politician, speaker, author, coach, trainer, consultant, or other visionary who's committed to making positive change in the world....you are a leader. Conscious leadership is about shaping the future. And conscious marketing is the tool that makes it happen.
When you're promoting, presenting, partnering, or producing, sooner or later you'll need to align people with your vision and then inspire them to take action. This is why the right kind of marketing is critical. Marketing With A Heart(TM) will make your prospects buy and your stakeholders buy in. You'll discover perspectives and approaches to high integrity marketing, selling, influence, and leadership that you can use right away.
PURPOSE
Purpose is the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action. It's knowing what guides you from within...which helps you make the right decisions, even the hard ones.
When you know your Purpose, your work is more fun and fulfilling and an expression of who you are. You get more of the right things done faster and with much less stress. This supports your mission and your ability to transform people's lives. It's a win-win for everyone your business and life touches.
PROFIT
While your message will change one life, your marketing can change thousands, if not millions of lives, when done the right way. Marketing With A Heart(TM) gives you the tools for greater income, influence, and impact...that are easy and that you can use right now. It begins by getting to know your audience and speaking to them, in their language, about the things that are most important to them.
Whether you're online, onstage, or the next presenter on the agenda, you'll learn simple principles and strategies that will help you communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.
PRINCIPLES
Principles are the foundation of Marketing With A Heart(TM) and are the bedrock for People, Purpose, and Profit. You'll discover perspectives and insights about your journey to success, service, being happy, and creating the business and life you want. You'll also learn what makes a business truly sustainable (and therefore more profitable and impactful).

Author Biography

Ben Gioia ("joy-a") is one of the foremost authorities on conscious marketing and communication in the country today.
He's a speaker, coach, President of MarketingWithAHeart.com and the Marketing Board Chair for Conscious Capitalism Bay Area.
Ben's #1 best selling book, Marketing With a Heart, offers the inspiration, insight, and tools for you to be more profitable while creating positive impact in the world.
Whether he's speaking, leading seminars, training teams, or coaching one-on-one, the principles that Ben teaches have transformed how leaders, organizations, groups, associations, and entrepreneurs do business in the 21st century.

Hey it's Ben,
I'm gonna tell you a little secret.
One little secret...that creates one small shift in your perspective...that will make a massive shift in your business.
Whether you're an executive, entrepreneur, speaker, author, coach, consultant, or other visionary leader...you're a marketer.
Because you create alignment between yourself and the people you're serving.
You inspire them with your message, your vision, or your dream (whether it's 1 or 10 or 10,000 people).
You influence them to take action that's a win-win-win: for them, for you, and for everyone your business touches.
Actually, that's what CONSCIOUS marketing is about.
It's marketing that's aligned with who you are, how you want to live, and how you want to impact the world.
And it's proven to be more profitable.
Because Conscious marketing outperforms traditional marketing.
When you do conscious marketing (what I like to call Marketing With A Heart), you create authentic relationships (that are based on trust) with your clients, customers, and all of the other people who are impacted by who you are and what you do.
You give them tremendous value.
They literally become the voice of your business.
People will sing your praises, give you tons of free exposure, and bring a flood of new and repeat business to your door.
Just look at companies like Patagonia, Zappos, Starbuck's Google, Trader Joe's, Method, and Whole Foods.
What you're about learn in this book will help you can create greater income, influence, and impact with your business.
Now imagine what this can do for your bottom line, for the people you serve, and for your life.
My Name is Ben Gioia and I want to thank you for being here.