Marketing Sensorial: Cómo utilizar los cinco sentidos para atraer clientes - Paperback >
/ Marketing Sensorial: Cómo utilizar los cinco sentidos para atraer clientes - Paperback

Marketing Sensorial: Cómo utilizar los cinco sentidos para atraer clientes - Paperback

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by Fabiana Vicente (Illustrator), Tatiana Benites (Author)

Cuando estamos en un entorno de compras, muchos aspectos pasan desapercibidos, pero estamos directamente afectados. El recuerdo que tenemos de la compra es la experiencia que proviene de la forma en que nos sirvieron, el lugar en el que estuvimos, el sonido del ambiente, la iluminaci n y todo alrededor de la compra. A veces, el art culo de valor, el producto ni siquiera era tan importante como la experiencia de estar all . Podemos dar el ejemplo de un espect culo musical, uno puede ir al mismo concierto diez veces, la producci n puede ser la misma, el dise o del escenario, las canciones, los artistas, etc. Sin embargo, la experiencia ser diferente con cada actuaci n, ya que la sensaci n es moment nea y nica. En las tiendas esto tambi n sucede. Sabemos la importancia de hacer un estudio de esto para que las empresas, las marcas y las tiendas puedan trabajar lo mejor posible para que su cliente se sienta m s c modo y que salga de la tienda con un sentimiento positivo, incluso si no entiende completamente su sensaci n de bienestar en ese entorno. Para quien trabaja en el comercio, el estudio de los cinco sentidos es primordial, ya que puede cambiar la opini n del consumidor con respecto a la tienda y / o marca, contribuyendo al cambio del comportamiento de consumo a trav s de la experiencia generada.

Number of Pages: 188
Dimensions: 0.4 x 8.5 x 5.51 IN
Publication Date: August 28, 2019
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