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by Elizabeth Rush Kruger (Author)
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The clos ing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.
Author Biography
Dr. Elizabeth (Betsy) Rush Kruger conveys marketing strategies that can magnify any business. The steps are to focus on key customers, deliver value, and spark profits. Her three books, delightful speeches, and intuitive consulting present new ways to profit from the 80/20 rule. For 30 years, Kruger has led projects for clients, taught marketing courses, and guided theses. Kruger continues to inspire business leaders with her stories, wit, graphics, and examples. Her marketing consultancy, Strategic Power, is certified as a Women's Business Enterprise (WBE) and Women-Owned Small Business (WOSB). To learn more, please visit www.BetsyKruger.com, call Kruger at 386-253-2060, or email Betsy@BetsyKruger.com
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