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by Robert T. Moran (Author), Neil Remington Abramson (Author), Anthony Chan (Author)
In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success.
This new edition of the bestselling textbook Managing Cultural Differences guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.
The digitization of the workplace, the integration of artificial intelligence into workplace cultures, cultural responses to crisis, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text. This latest edition also begins with a completely new introductory chapter, which provides an overview and connects the themes between chapters for an integrated understanding of the topic. With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.
Author Biography
Robert T. Moran is Professor Emeritus of International Management at Thunderbird School of Global Management, USA.
Neil Remington Abramson is Professor of International Strategy (ret.) at the Beedie School of Business, Simon Fraser University, Vancouver, Canada.
Anthony Chan is Senior Lecturer of Strategy, Innovation, and Technology at the Beedie School of Business, Simon Fraser University.
Marie-Marguerite Sabongui is a public engagement strategy consultant and facilitator. She facilitates organizational strategy development with groups around the world and develops narrative strategy with international Fortune 500 companies, philanthropic actors, and nonprofits.
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