Loserville: How Professional Sports Remade Atlanta--And How Atlanta Remade Professional Sports - Hardcover >
/ Loserville: How Professional Sports Remade Atlanta--And How Atlanta Remade Professional Sports - Hardcover

Loserville: How Professional Sports Remade Atlanta--And How Atlanta Remade Professional Sports - Hardcover

Regular price$34.95
/
(Tax included. Shipping calculated at checkout.)
✔ Authenticity Guaranteed — Verified Designer Goods
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
Our authentication process ensures every item meets strict luxury verification standards. Learn more
Complimentary worldwide shipping on qualifying orders

by Clayton Trutor (Author)

A Sports Collectors Digest Best Baseball Book of 2022
A Public Books Public Pick of 2022

In July 1975 the editors of the Atlanta Constitution ran a two-part series entitled "Loserville, U.S.A." The provocatively titled series detailed the futility of Atlanta's four professional sports teams in the decade following the 1966 arrival of its first two major league franchises, Major League Baseball's Atlanta Braves and the National Football League's Atlanta Falcons. Two years later, the Atlanta Hawks of the National Basketball Association became the city's third major professional sports franchise. In 1972 the National Hockey League granted the Flames expansion franchise to the city, making Atlanta the first southern city with teams in all four of the big leagues.

The excitement surrounding the arrival of four professional franchises in Atlanta in a six-year period soon gave way to widespread frustration and, eventually, widespread apathy toward its home teams. All four of Atlanta's franchises struggled in the standings and struggled to draw fans to their games. Atlantans' indifference to their new teams took place amid the social and political fracturing that had resulted from a new Black majority in Atlanta and a predominately white suburban exodus. Sports could never quite bridge the divergence between the two.

Loserville examines the pursuit, arrival, and response to professional sports in Atlanta during its first decade as a major league city (1966-75). It scrutinizes the origins of what remains the primary model for acquiring professional sports franchises: offers of municipal financing for new stadiums. Other Sunbelt cities like San Diego, Phoenix, and Tampa that aspired to big league stature adopted Atlanta's approach. Like the teams in Atlanta, the franchises in these cities have had mixed results--both in terms of on-field success and financial stability.

Author Biography

Clayton Trutor holds a PhD in U.S. history from Boston College and teaches at Norwich University in Northfield, Vermont. He writes about college football and basketball for SB Nation. Trutor is also the Vermont state chairman of the Society for American Baseball Research (SABR) and is a regular contributor to the SABR Biography Project.

Number of Pages: 504
Dimensions: 1.6 x 9.1 x 6.5 IN
Illustrated: Yes
Publication Date: February 01, 2022
  • In stock, ready to ship
  • Backordered, shipping soon
Shop with Confidence
  • ✔ Authenticity Guaranteed — Verified Designer Goods
  • ✔ Sourced from Authorized European/U.S. Luxury Distributors
  • ✔ Secure Checkout — SSL Encrypted Payments
  • ✔ Fast Global Delivery — 3–11 Business Days
  • ✔ Easy Returns on Eligible Items
  • ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
Verified Trust Rating: 91/100
Amazon American Express Apple Pay Bancontact Diners Club Discover Google Pay Mastercard PayPal Shop Pay USDC Visa SSL Secure
Amazon Pay Logo Fast checkout with Amazon Pay. Use your Amazon account to skip entering shipping or card info.
Trusted by discerning buyers worldwide — secure, verified luxury sourcing

AUTHENTICITY GUARANTEED

Reserved for you — complete your purchase to secure this piece.

Authorized Designer Inventory Secure & Encrypted Checkout Tracked & Insured Delivery

OFFICIALLY AUTHORIZED RESELLER

Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!

Independently verified for store quality and customer safety.
Trust score: 91/100

All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.

Learn how STORE 7994 authenticates luxury items

Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.

Shipping information

  • Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
  • Tracking available: DHL Express
  • Store 7994 Shipping policy
  • Global delivery in 3–9 business days (location dependent).
  • Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.

Every product we offer is:
Elevated · Intentional · Exclusive · Authentic

STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Returns & Refunds

We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.

Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.

Return Window
Return requests must be made within 14 days of delivery.

Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.

Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.

Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:

• Underwear
• Fragrances
• Any worn or used items

Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.

If you receive a defective or incorrect item, please contact us and we will make it right.

International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.

Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.

Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.