>
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Charles J. Murray (Author)
Long Hard Road: The Lithium-Ion Battery and the Electric Car provides an inside look at the birth of the lithium-ion battery, from its origins in academic labs around the world to its transition to its new role as the future of automotive power. It chronicles the piece-by-piece development of the battery, from its early years when it was met by indifference from industry to its later emergence in Japan where it served in camcorders, laptops, and cell phones. The book is the first to provide a glimpse inside the Japanese corporate culture that turned the lithium-ion chemistry into a commercial product. It shows the intense race between two companies, Asahi Chemical and Sony Corporation, to develop a suitable anode. It also explains, for the first time, why one Japanese manufacturer had to build its first preproduction cells in a converted truck garage in Boston, Massachusetts.
Building on that history, Long Hard Road then takes readers inside the auto industry to show how lithium-ion solved the problems of earlier battery chemistries and transformed the electric car into a viable competitor. Starting with the Henry Ford and Thomas Edison electric car of 1914, it chronicles a long list of automotive failures, then shows how a small California car converter called AC Propulsion laid the foundation for a revolution by packing its car with thousands of tiny lithium-ion cells. The book then takes readers inside the corporate board rooms of Detroit to show how mainstream automakers finally decided to adopt lithium-ion.
Long Hard Road is unique in its telling of the lithium-ion tale, revealing that the battery chemistry was not the product of a single inventor, nor the dream of just three Nobel Prize winners, but rather was the culmination of dozens of scientific breakthroughs from many inventors whose work was united to create a product that ultimately changed the world.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
