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by Kari Switala (Author)
Would you like to build deeper, more meaningful relationships with your clients and prospective clients? Are you looking for new ways to connect with your customers and set yourself apart from your competitors? Would you like to find more customers who share similar values and have lots in common with you? If you answered yes to any of those questions, then Living with the Lid Up is definitely the book for you
Whether they're funny, serious, or intense, stories help us connect with people on an emotional level. I wrote this book because I'm on a personal mission to erase the line between the personal and the professional. I want to show business owners and professionals how sharing their personal stories can help them connect and cultivate relationships with their customers, prospective customers, and employees too. Dale Carnegie, author of the classic business book How to Win Friends and Influence People, said, "When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion."
Why stories? Because stories are powerful. Stories connect us to our listeners. Stories are part of what binds us together. We've been telling stories as long as humans have been in existence. Even cavemen likely communicated through story.
When we share our own real-life stories, especially in business settings, people see us as authentic. Do you remember the old adage that people buy from people they know, like, and trust? It's true. Researchers have proven it over and over again. In fact, in the 2014 Harvard Business Review article titled "Why your brain loves good storytelling," neuro-economist Paul Zak revealed the powerful impact stories have on our brains. When we hear stories, our brain releases oxytocin, the love hormone, which inherently helps us connect and build relationships with the person telling the story.
Living with the Lid Up is a collection of stories from my life as a woman, wife, mother of two boys, and entrepreneur. My hope is that after you read it, you'll be inspired to start incorporating stories into your daily business interactions. Once you do, I'd love to hear about the impact it has had on you, your relationships, and your business.
So, grab a glass of chardonnay and get ready to laugh and cry with this inspirational book that explores the power of storytelling.
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