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by Kojo Baffoe (Author)
'Those who know Kojo would have known what to expect in Listen to Your Footsteps: a deeply personal, authentic and equally intellectual journey of a quintessential African. A storyteller for the ages, every word and anecdote is like being alone with him in a quiet place as he narrates what it takes to be a real man, doting father, loving son, devoted friend and committed partner. - THEBE IKALAFENG, founder and principal at Africa Brand Leadership Academy
'An insightful memoir of Kojo growing up, navigating family and figuring out his contribution to the world that reads as a beautiful ode to his father. With every word he writes there is a sense of responsibility to leave the world better than he found it. A true wordsmith; the landscape of his memories dances on the page.' - TUMI MORAKE, comedian and author of And then Mama Said
Kojo Baffoe embodies what it is to be a contemporary African man. Of Ghanaian and German heritage, he was raised in Lesotho and moved to South Africa at the age of 27. Forever curious, Kojo has the enviable ability to simultaneously experience moments intimately and engage people (and their views) sincerely, while remaining detached enough to think through his experiences critically. He has earned a reputation as a thinker, someone who lives outside the box and free of the labels that society seeks to place on us.
Listen to Your Footsteps is an honest and, at times, raw collection of essays from a son, a father, a husband, a brother and a man deeply committed to doing the internal work. Kojo reflects on losing his mother as a toddler, being raised by his father, forming an identity, living as an immigrant, his tussles with substance abuse, as well as his experiences of fatherhood, marriage and making a career in a fickle industry. He gives an extended glimpse into the experiences that make boys become men, and the battles that make men discover what they are made of, all the while questioning what it means to be 'a man'.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
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- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
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Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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