Likeable Social Media, Third Edition: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That - Paperback

by Dave Kerpen (Author), Michelle Greenbaum (Author), Rob Berk (Author)

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: -Engage customers and crowdsource innovation online -Create content that resonates with consumers and provides value-Integrate social media into the entire customer experience-Effectively deal with criticism and negative feedback on social media-Grow your audience across social channels, and much more

Back Jacket

Dave Kerpen is the Steph Curry of social media. I am in awe of (read: insanely jealous of) his marketing genius. Thankfully, Dave spills his secrets in this great book. -AJ Jacobs, NY Times bestselling author of The Year of Living Biblically and Thanks a Thousand
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." -Seth Godin, NY Times bestselling author of This Is Marketing, Poke the Box, and Linchpin
"Likeable Social Media provides unique perspectives and practical advice for businesses that want to stand out in a crowded online space." -Dorie Clark, author of Stand Out and Entrepreneurial You and adjunct professor at Duke University's Fuqua School of Business
"Dave Kerpen's insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and many other social media platforms are nothing short of brilliant." -Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." -Andy Sernovitz, CEO of SocialMedia.Org and Board.Org
"This book is not simply about using social media - it's about creating a business that's worth talking about. I more than like this book; I recommend this book for anyone who doesn't want to get left behind in the evolving world of marketing." -John Jantsch, author of Duct Tape Marketing and The Referral Engine

Author Biography

Dave Kerpen (Port Washington, NY) is a serial entrepreneur, among the most popular writers in LinkedIn's Influencer program, and one of the most-read contributors for Inc.com. He's a frequent keynote speaker and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, and more.