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by ﾉtienne Garbugli (Author)
Get from idea to product/market fit in B2B
Startups don't have infinite runway.
To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere.
The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it's just not catered to the enterprise or B2B journey.
Founders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways.
What startups really need is...
Thousands of entrepreneurs and innovators have already used Lean B2B (the first, or this second edition) to quickly get from idea to product/market fit in B2B.
Startups like Loopio, Knoetic, Flutura, Cobrainer, and Jupl were able to leverage the methodology to learn, test, validate, and build sustainable businesses.
Intrapreneurs, corporate innovators, and innovation consultants in companies like Altran, the Netherlands Aerospace Centre (NLR), and ING leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products.
Incubators, accelerators, investors, educators, and government officers have also used the methodology to increase the success rate of the startups (and founders) they work with.
With the book, you'll learn:
- How to think through different ideas and company structures to set your venture on the right path
- How to find early adopters, establish your credibility, and convince business stakeholders to work with you
- How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition
- How to get initial validation, create a minimum viable product, and iterate product value until you reach product/market fit
- How to stress-test the progress you're making, keep your sanity, and evaluate alternate paths when things aren't going the way you'd like
- How to identify and avoid common challenges faced by entrepreneurs, and learn advanced techniques to speed up product/market validation
Today, there are more companies building B2B products than there has ever been.
Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier... but also more impatient. The case for the value of new innovations no longer needs to be made.
The updates made to Lean B2B reflect the growing importance of differentiation, rapid value delivery, and market positioning.
The new edition adds content on:
- Why companies look for new products, and why they agree to buy from unproven vendors like startups
- The 4 type of opportunities that can increase the chance of building products that get adopted by companies
- How to create a very specific wedge, and think about market opportunities
- The iteration process from initial MVP to delivering a product that exceeds customer expectations (and is at product/market fit)
- Service/consulting firms transitioning to products, corporate innovation, and much much more
- In stock, ready to ship
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- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
