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by Nathan Furr (Author), Kyle Nel (Author), Thomas Zoega Ramsoy (Author)
The only way to lead breakthrough change is by overcoming the human foibles and biases--incrementalism, habits and routines, discomfort with ambiguity, politics and fear--that hold people back. This book reveals an innovative process, and an unusual set of tools, grounded in the latest research in psychology, neuroscience, economics, and management, that organizations like Lowe's, IKEA, Levi's, Google, and even the United Nations have used to transcend the real human challenges of transformation.
- Creative and exciting new tools, designed to be used with employees, customers, non-customers, and even investors, for dealing with the hardest part of any kind of organizational transformation--the human barriers that stand in the way.
- Step-by-step guidance for how to implement the process, use the tools, and align people on a compelling vision of the future and how to create it.
- Inside story from the manager who first implemented this process at Lowe's and has since received international attention and acclaim for what he accomplished (Lowe's was just ranked #1 in innovation on the Fortune 500 list. The company went from unranked to #1).
Audience:
- Leaders in established organizations seeking to drive change--the "Kyles" of the world
- Senior leaders struggling with what tomorrow looks like
- Entrepreneurs
- Consultants
- Academics, especially those building the new field of "behavioral innovation"
Announced first printing: 30,000
Laydown goal: 5,500
Author Biography
Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling book, The Innovator's Method (Harvard Business Review Press, September 2014), won multiple awards in the business press. Kyle Nel is the CEO and cofounder of Uncommon Partners, a consulting and training firm based on the methods in the book. He is formerly the founder and Executive Director of Lowe's Innovation Labs, part of Lowe's Companies, Inc. Thomas Zoega Ramsoy is one of the leading experts on applied neuroscience and consumer neuroscience. He is the founder and CEO of Neurons Inc, a global innovation and tech company that helps companies, organizations, and universities put neuroscience tools and insights into practice.
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