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by Mary Grothe (Author)
We believe teens should be empowered to Take Action, learn real life skills, and start a journey toward a self-sustainable and successful life before they even graduate high school. This workbook teaches entrepreneurship at a teen level in an effort to help them create a business startup and grow it into a successful company. Chapters & Topics covered in this book: FRAMEWORK Topics covered: Passion, Mission, Vision, Framework, & Company Objective... what problem or challenge are you solving with your business? MARKETING Topics covered: Marketing, Branding, the 4 P's, and Competitive Overview... how will your product or service compete in the marketplace? FINANCIAL Topics covered: Revenue Streams, Financial Framework, Profit/Loss, Expenses, Basic Budgeting... how will your business be profitable? SALES Topics covered: Sales Strategy, Customer Acquisition Strategy... how will you earn business and gain new customers? LAUNCH Topics covered: Product/Service Launch Strategy... includes all the keys to success, final version of the sales, marketing, finance, and exit strategy and overall answer to: what is your go to market strategy?
Author Biography
Mary Grothe is a 7 year business strategist who accomplished a 2-peat #1 sales title for Fortune 1000 company Paychex, Inc., led the sales and marketing division for a Denver-based start-up while quadrupling their revenue in less than a year, ran her business consulting practice for 3 years, published three books, and created a TV & Radio show teaching the youth about business, money, and entrepreneurship... all before she turned 30. Mary has now returned to Paychex, focusing on engaging with HR and CxO level professionals within midsize companies in Downtown Denver, CO, to lead conversations about the employee life cycle and create strategies to align the business and HR/employee initiatives of the organization. Mary also proudly serves as Vice President of the Board of Directors for new entrepreneurial charter school, Launch High School, in Colorado Springs, CO, and plans to invest time to grow the concept nationally. Lastly, her latest book, Launch Pad: Entrepreneur Workbook for Teens, is now being implemented in several school districts and youth programs across the nation as an opt-in after-school instructor taught curriculum. Please contact Mary if you're interested in implementing the 5-week course for your school or program. Learn more at http: //teenbiznetwork.com.
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