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by Guillermo Ricaldoni (Author), Librofutbol Com (Editor)
A m s de cinco a os de la publicaci n de su libro "La pasi n deportiva del Marketing", Guillermo Ricaldoni lo contin a a trav s de nuevos contenidos que surgieron en estos ltimos a os. Porque hay un nuevo marketing deportivo. Las bases se mantienen y se suman nuevos conceptos como los eSports, la revoluci n del deporte femenino, las redes sociales y la distribuci n del deporte en nuevas plataformas y contenidos, los eventos deportivos como posicionamiento de ciudades, regiones y pa ses, y su impacto en el turismo, big data deportiva como una investigaci n de mercado precisa y al momento, y por supuesto, las tendencias m s actuales en materia de sports marketing.
Para seguir entendiendo el negocio del deporte, Ricardo lo describe a su estilo: de manera clara y para todos los p blicos. Hay un nuevo marketing deportivo. La pasi n es la misma. El libro fue declarado de inter s cultural y deportivo por la Secretar a de Deportes del Gobierno de la Ciudad de Buenos Aires y por la Municipalidad de Ca uelas. Adem s cuenta con el apoyo institucional de la Asociaci n del F tbol Argentino, la Superliga Argentina de F tbol, la Asociaci n Argentina de Polo, la Asociaci n Argentina de Golf, la Uni n Argentina de Rugby, la Confederaci n Argentina de Hockey, la Federaci n Argentina de Ski y Andinismo, la Asociaci n de Cricket Argentino, la Confederaci n Argentina de Deportes Acu ticos, la Liga Nacional de B squet, la Liga de Videojuegos Profesional y la Asociaci n de Marketing Deportivo Argentina, adem s de Racing Club (Argentina), Flamengo (Brasil), Universidad Cat lica (Chile), Sporting Cristal (Per ) y Deportivo Cali (Colombia).
La obra cuenta con columnas especiales redactadas por invitados como ser Agust n Pichot, Eduardo Novillo Astrada h, Mart n Jaite, Pablo Matera, Jer nimo de la Fuente, Emiliano Grillo, Luis Lobo, La Liga de f tbol profesional de Espa a, PUMA, Ticketek, GIESSO, la Liga de Videojuegos Profesional, UNICEF, Fundaci n Volver a jugar, Daniela Mart nez, Pablo Fern ndez, Claudio Dest fano, Federico McCormick, Rodrigo Arizaga, Franco Longobardi, Jorge Prat Gay, Marcelo Gantman, Tadeo Timmermann, Santiago Chichizola, la Secretar a de Deportes del Gobierno de la Ciudad de Buenos Aires, la Asociaci n del F tbol Argentino, Racing Club (Argentina), Flamengo (Brasil), Universidad Cat lica (Chile), Sporting Cristal (Per ), Deportivo Cali (Colombia) y Pe arol (Uruguay).
NDICE
Cap tulo 1: La mujer en el deporte
Cap tulo 2: La tecnolog a en el deporte
Cap tulo 3: Consumidor deportivo, su experiencia y entorno
Cap tulo 4: Nuevos p blicos
Cap tulo 5: El deporte como herramienta para el desarrollo social
Cap tulo 6: R o Uruguay Seguros y el polo
Cap tulo 7: Tendencias y conclusiones finales
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