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by Mike Michalowicz (Author)
Haz que tu negocio trabaje para ti, obt n ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa
En su manera franca y entretenida, Mike Michalowicz revela por qu la f rmula tradicional ventas - gastos = ganancia no s lo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender m s y aprovechar menos.
Usando el sistema de Profit First aprender s, entre muchas cosas m s, que: - Con cuatro principios sencillos puedes simplificar la contabilidad y facilitar la gesti n de un negocio rentable revisando los saldos de las cuentas bancarias.
- Un negocio peque o y rentable puede valer mucho m s que un negocio grande que sobrevive al borde de su capacidad.
- Las empresas que logran una rentabilidad temprana y sostenida tienen una mejor oportunidad para lograr un crecimiento a largo plazo. Con docenas de estudios de casos, consejos pr cticos y su caracter stico sentido del humor, Michalowicz ofrece el mapa a seguir para que cualquier empresario gane tanto dinero como siempre so . ENGLISH DESCRIPTION Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: - Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. - A small, profitable business can be worth much more than a large business surviving on its top line. - Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author Biography
Mike Michalowicz creó y vendió dos compañías multimillonarias y es cofundador de Profit First Professionals, una organización de contadores y entrenadores de negocios que enseñan el sistema Profit First. Es excolumnista de The Wall Street Journal, además de un reconocido orador que ha compartido sus estrategias de negocio y emprendimiento en TEDx, creativeLIVE, INCmty y otros. Es autor de los bestsellers The Pumpkin Plan y The Toilet Paper Entrepreneur. Sus columnas han aparecido en Entrepreneur Magazine, Open Forum y Harvard Business Review.
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