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by Ricardo Lucas Fernandez (Author)
El sector hotelero presenta particularidades y retos estrat gicos que requieren una aproximaci n diferente a la que se presenta en la literatura cl sica y que configura una Direcci n Estrat gica de la Empresa Hotelera de car cter muy espec fico.
Si usted es responsable de mantener su empresa hotelera en funcionamiento y de que el negocio sea rentable, en este libro encontrar los medios para resolver muchos de los problemas y retos estrat gicos a los que se enfrenta cotidianamente:
- C mo y porqu algunos Directivos Hoteleros son capaces de ver las oportunidades que presenta el Entorno y otros no lo son?
- Qui nes son nuestros clientes y c mo les afectan los cambios en el Entorno?
- Podemos conseguir m s ingresos en los mercados existentes o debemos explorar nuevos mercados?
- C mo decidiremos si nuestra empresa hotelera se concentrar en un solo negocio o se diversificar en diferentes negocios?
- C mo vamos a competir en segmentos de mercado espec ficos para conseguir una ventaja competitiva sobre nuestros competidores?
- C mo seleccionaremos las Estrategias Competitivas que crear n m s valor a largo plazo?
- C mo asignaremos nuestros recursos y capacidades a las Estrategias Competitivas seleccionadas para conseguir ventajas competitivas?
- C mo se relacionan nuestros objetivos con nuestras Estrategias Competitivas y con las Competencias Centrales y la estructura organizativa necesarias para ejecutar esas estrategias?
Este libro contiene la informaci n y los conocimientos indispensables para:
- Utilizar los modelos, las herramientas y las t cnicas m s adecuados para el an lisis y el diagn stico de las tendencias y los retos estrat gicos actuales y futuros del sector hotelero, y para la formulaci n de estrategias competitivas sostenibles a largo plazo.
- Desarrollar las competencias y habilidades que les permitir n pensar de manera estrat gica sobre la formulaci n y la ejecuci n de estrategias que creen valor y ventajas competitivas para su empresa hotelera.
- Aplicar las herramientas de an lisis y toma de decisiones estrat gicas a su propio hotel, para mejorar su posicionamiento competitivo.
- Adquirir los conocimientos y ejercitar las competencias necesarias para asumir posiciones de liderazgo en su empresa hotelera.
- Comprender los conceptos e ideas clave de la Direcci n Estrat gica, a partir del estudio de casos de empresas del sector hotelero.
Este libro va dirigido a lectores que ya posean cualificaciones o experiencia en la direcci n y la gesti n hotelera, y que tengan que enfrentar, desde una perspectiva informada, los dilemas y los retos estrat gicos a los que se enfrenta el sector hotelero internacional m s all de la gesti n de las operaciones cotidianas.
De manera m s espec fica, va dirigido aa la Alta Direcci n de Empresas y Cadenas Hoteleras: Consejo de Administraci n, Director General, Director de Finanzas, Director Comercial, Director de Operaciones, Director de Relaciones P blicas, Director de Recursos Humanos y Gerente General,
Tambi n a Estudiantes de Programas de Postgrado y de Educaci n Ejecutiva sobre Direcci n y Gesti n Hotelera, Turismo y Direcci n y Gesti n de Empresas Tur sticas.
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