Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth - Hardcover

by Navi Radjou (Author), Jaideep Prabhu (Author), Simone Ahuja (Author)

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."
--The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

• Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
• Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation
• The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
• Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations.

Front Jacket

Praise for Jugaad Innovation

"Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of 'frugal engineering, ' then provides practical tips on how Western companies--from tech startups to multinational industrial corporations--can likewise do more with less. A provocative and entertaining read for 21^st century business leaders." --Carlos Ghosn, CEO, Renault-Nissan

"The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's 'speed of business.' What's called for are new practices that work with--not against--the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you--and every forward-thinking leader in your company--need right now." --Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership

"Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem--employees, customers, and partners--to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future." --Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud

"CEOs tend to manage innovation like an orchestra conductor--with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band--with improvisation, creativity, and agility. Both styles are necessary on today's global stage." --Doreen Lorenzo, president, frog

Visit JugaadInnovation.com

Jugaad \jü-'gäd\ Hindi word meaning an innovative fix; an improvised solution born from ingenuity and cleverness; resourceful. Also known as zizhu chuangxin in China, gambiarra in Brazil, D-I-Y in the United States, jua kali in Africa, and système D in France.

Back Jacket

Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets--and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:

• Seek opportunity in adversity
• Do more with less
• Think and act flexibly
• Keep it simple
• Include the margin
• Follow your heart

To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better--and to win.

A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring the jugaad mindset and practices to their organizations.

Author Biography

Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.

Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge.

Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.