✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Michele White (Author)
You might expect a fishing book to start out with how to rig your fly rod and save the more interesting part about how to catch a fish for later. I like the more interesting part first - catching the fish. Then, just to give you something else to think about, I include "How to rig your fly rod" and other extraneous but useful information, some of which is painful, like knots, at the end. Yes, there are knots in this book.
Why buy this book? Because this book is the best book for Joe Schmo of his wife Shirley. It's simple and different. This book uses a lot of cartoon illustrations. Joe Schmo likes cartoons. If you don't like cartoons, you'll probably not like this book. I wrote this book to put into writing what I commonly tell Joe Schmo (or Shirley) on a daily basis in my fly shop here in Lake George, Colorado. There are tons of novice people with a fly rod who have taken and lesson or two and are now trying to go on their own.
I realize it takes time to develop specific skills for fly fishing and I also realize the quandary that Joe Schmo might only have a limited number of hours to catch a fish. He's probably not intending to change his life and become a preeminent fly fishing master, (though, he just might. One never knows where life's passion will lead you.) Not today, though. Today, Joe Schmo has four hours to catch a fish that he can't see. This isn't a hopeless situation. Have heart, Joe You can still catch a wily trout even if you can't see it. This book should give you some easy tactics for catching a wily trout in technical water (by that, I mean a picky fish in a high-use area, such as we have here in South Park, Colorado at Eleven Mile Canyon and the Dream Stream.)
I decided to put my daily advice in writing, starting the book with walking up to the stream and fishing, then putting the parts about picking a rod and selecting flies at the end. That may seem out of order to you but that's how I operate: I go and do things first. Afterward, seek the details. Joe Schmo can take the rod he just bought (he'll call it a pole for a while) from a general sporting goods store and if he reads the first chapter of this book, he may have a good chance at catching a fish. Maybe even a big fish.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>