✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Lori O'Connell (Author), Steve Hiscoe (Foreword by), Jennifer Weintz (Foreword by)
This instructional Brazillian Jiu-Jitsu book & DVD combo offers a complete guide to ground fighting principles and techniques to use when the fight goes to the ground.
In a street defense scenario, the ground is a dangerous place to be. While it's a good idea to learn defensive strategies for ground fighting, it is important to put those skills into the context of how you want to use them. Whether you're an experienced submission-grappling competitor, a traditional martial artist training in a stand-up striking style, or law enforcement professional, Ground Defense provides you with an essential system of self-protection for street-oriented ground scenarios. Jiu-Jitsu Strategies and Tactics for Self-Defense: When the Fight Goes to the Ground establishes the risks and hazards of various ground defense scenarios, presenting effective strategies for neutralizing and minimizing them. You will learn a wide range of tools for defense, including the targeting of vital areas, body shifting/control techniques, and the concept of "weapons of opportunity." All of these techniques are easy to learn and apply, providing an adaptable skill set for anyone, regardless of size, strength or gender. These tools are then shown in various combinations, with examples of how to use them against specific types of attacks, including simple hold-downs, ground and pound, submission grappling pins, chokes, arm locks, leg locks, knife attacks and multiple assailant scenarios. In addition, this martial arts book gives you useful training suggestions and regimens, addressing graduated skill development, challenges presented by different body types, and safety practices at all levels of training. All disc content is alternatively accessible on tuttlepublishing.com/downloadable-content.Author Biography
Lori O'Connell Sensei holds a 5th-degree black belt and full instructor's license in Can-Ryu Jiu-jitsu and has trained in martial arts for over 20 years and taught martial arts for over 17 years in Canada and abroad. She trained directly under the heads of the style of Can-Ryu, including Ed Hiscoe Shihan (current head), Steve Hiscoe (heir apparent) and Professor Georges Sylvain (founder). In addition to her Jiu-jitsu training, Lori has trained extensively in a variety of other arts, including BJJ, MMA, Shorinji Kan Jiu jitsu, Western Boxing, Shotokan Karate, Aikido, Hapkido, Taekwondo, and more.
Lori currently runs her own Jiu-jitsu dojo, operating in the greater Vancouver area in Canada since 2006. In addition to teaching there, she also regularly instructs at regional Jiu-jitsu conferences, black belt seminars, and as a guest instructor at other martial arts schools. She also teaches local women's self-defense programs, personal safety & awareness programs, and corporate self-defense seminars. In addition to her martial arts training and teaching, Lori also writes regularly on her martial arts blog and has published a book, Weapons of Opportunity, about her personal experiences teaching and training in the martial arts.- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>