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by Harm-Jan Steenhuis (Author), Lawrence Roland (Author)
The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population. Hispanic-Latinos engage in a diversity of jobs that help keep the American economic engine running. The practice of entrepreneurship has been on the rise with over 2.3 million businesses in the United States categorized as Hispanic owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic-Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that captures the viewpoints of real-life Hispanic-Latino entrepreneurs. Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies utilized. This book highlights real world business experiences, including challenges relating to entrepreneurial pursuits, and the importance of hardwork, discipline, and a positive mindset in the success of an enterprise.
Author Biography
Harm-Jan Steenhuis is a professor of management, international business in the college of business at Hawai'i Pacific University. He previously worked at Eastern Washington University, North Carolina State University, and the University of Twente in Enschede, the Netherlands. He received his MSc in industrial engineering and management and his PhD in international technology transfer from the University of Twente. He has taught project-based learning oriented courses along a broad spectrum of projects.
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