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by Paul Louis Iske (Author)
'You can learn from your failures.' 'Entrepreneurship is trial and error.' These statements are hard to disagree with, but in reality it is not that simple. More than ever, we wish to be successful and erase all traces of mistakes and failures as soon as possible.
This is not only a pity, but potentially dangerous as well, says professor Paul Louis Iske. Only when we dare to face what we do wrong can we make a thorough analysis and avoid unnecessary recurrence and disappointments. Fear of failure impedes creative thinking and innovation.
This compelling book shows you how to develop a culture of openness in your organization and how failure paradoxically leads to significant progress. Institute of Brilliant Failures teaches you how to recognize recurring failing patterns at an early stage, how to harvest essential learnings and how to embrace uncertainty.
Paul Louis Iske is professor of Open Innovation and Business Venturing at the School of Business and Economics, Maastricht University (the Netherlands) and Extraordinary Professor of Knowledge Management at Stellenbosch University (South Africa). He is Chief Failure Officer (CFO) at the Institute of Brilliant Failures, and a sought-after international consultant in the areas of innovation, sustainable business models, creativity and knowledge management.
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All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
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Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
