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by Dave Prochnow (Author)
Forget Photoshop. Forget dpi, pixels, and millions of colors. Leave that flash storage, PC, and USB cable at home. It's throwback time...back to the time of real film.
Yes, Kodak, Ilford, Polaroid, and Fujifilm have each discontinued much of their silver halide film lineups in lieu of digital offerings. Heck, even once stalwart instant photo/camera maker Polaroid Corporation has succumbed to the lucrative lure of digital photography (e.g., PoGo camera & ZIP printer). Film lovers shouldn't abandon hope, however. For rising from those halcyon days of instant prints, one manufacturer has gone back to the future.
Surprisingly, that manufacturer is Fujifilm. And their product is Fujifilm Instax!
The sudden resurgence in popularity for instant films and cameras, particularly, Fujifilm Instax film, has taken the world by storm. What began as a market test for a new instant print camera system in 2007 has quickly exploded with sales in excess of 4.5 million Fujifilm cameras sold in 2016. For new snappers, and old shutterbugs, alike, Instax is all the rage. Instax is a movement. Instax has a romantic allure that has camera users leaving their smartphones in the pocket, while grabbing an Instax camera and getting out to snap some pass-around memories.
Just point, click, and print--but that's not all. Instax prints can be manipulated into surreal, exotic expressions that transcend even the most talented Photoshop artist's digital creation.
Addressing this increased interest in Instax, this book unlocks the creative power that is hidden inside each and every Instax camera. Aimed at the intermediate to advanced user, this book contains several significant, prominent features that every Instax owner should be exposed to:
- a comprehensive tutorial on finding the perfect film exposure using the Zone System
- over 80 full-color Instax images
- Instax prints displaying a wide variety of image manipulation techniques
- a sample of Instax cameras from Fujifilm, Lomography, and Mint Camera
- over 130 full-color, gorgeously printed, pages
- a handsome coffee-table-sized book that will become an essential reference to your photography library
Push the instant print envelope by reaching outside the digital box and make a visual statement "in an Instax."
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