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by Simon Mansfield (Author)
This book is ideal for anyone with a business idea who wants to write their own business plan. A step-by-step guide that includes two fully written business plan examples. One is product-based selling through multi-channels, the other is service-based.
Why do you need a business plan? A business plan acts as a blue-print, a document to guide the directors during the start-up phase and be referenced as the business expands. You will be able to create a single document that describes your vision, what you want your business to do and how you want to deliver it. Everyone involved in the business, investors and staff will understand the business and work to the same plan and goals. In this book you'll find everything you need to write a business plan. Here is just a taste of the things you will learn: 1 - How to layout and structure a business plan, including essential chapters and paragraph headings. 2- How to sell yourself as a business leader. Investors are just as interested in good leadership, as they are in a good idea. 3 - How to make a business plan interesting and include only important details that are relevant. 4 - Simple and different techniques to develop a realistic sales forecast. Develop an optimum selling price for a product or service. 5 - The importance of managing direct costs and overheads. 6 - Different and effective supply-chain models and how to work in partnership with suppliers. 7 - How to manage risk, including tools to help with the difficult decision to start a business. 8 - How to conduct market research to understand your target market and how to reach them. Develop a marketing strategy in tailored programmes of work. 9 - How to use the two business plan examples and tailor them to your own business plan. About me I have been writing business plans for over 20 years for large corporations, small company start-ups and the National Health Service (NHS). I have seen first-hand the positive effect of business planning and the negative side of failing to plan properly. I am deeply passionate about providing everyone with access to good information before starting a business. My How-to-Guide explains how to get started, manage risk and how to transition from paid employment to be your own boss.- In stock, ready to ship
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