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by Robert Winfield (Author)
The golden arches. The red-haired girl with pigtails. The colonel with a beard and signature bowtie. All of these sentences instantly bring to mind the brands they are associated with, and also probably the instant taste and smell of the food they sell. These images are known on a global scale.
How did they do it? Through The Power of Franchising
Have you ever wanted to start your own fast food/quick service restaurant? Maybe you have an idea for the "next big thing" when it comes to this ever-growing sector of the industry.
The average American spends about $1,200 a year on fast food. That's easily $100 or more a month going towards this cultural phenomenon. It really IS a phenomenon when you look at it in terms of how fast the concept of franchised fast food has grown in less than a century.
Close your eyes and take yourself back to your childhood. Of course, you can remember the people and places, but it is the smell of food that makes the jigsaw stick together. Your mother, your father, the heartbeat of the kitchen, and the taste of love made real
I have vast experience in starting, running, and ending a profitable restaurant business. I feel it is my duty to show you how to start your business from scratch, run it as best as you can, and then how to gracefully bow out if that time comes.
Most importantly, I want to equip you with my advice not just of what to do, but also of what not to do when you decide to start your own fast food restaurant.
In this How to Start, Run, and Grow a Quick Service Fast Food Restaurant book, you will learn all about the fast food industry - starting your own quick-service restaurant and what franchises are made of.
You will Learn:
- The history and basic industry of fast food
- How fast food and franchises got their start
- What it takes to be an entrepreneur
- Exactly what it takes to start your business from scratch
- How to deal with financiers
- How to cover all the bases with insurances, licensing, and equipment
- How and when to expand your business
- What the future trends of this industry are
- Exactly what franchising means, what costs are included in a franchise and the pros and cons of buying into a franchise vs. starting out on your own
- Financing and the corporate culture once you take on a franchise business
Lastly, we'll cover some Non-Food Franchises in case you end wanting to venture down a little different path.
Even though this book is choc-full of information, I would greatly encourage you to read literally anything you can about starting the business of your dreams, including, but not limited to, this book.
"Wow - when I got this, I didn't expect such an in depth view of Entrepreneurship I took a couple of courses on Entrepreneurship back in college & let me tell you, I feel like I just learned a whole semester worth of material in this book. Very well worth it
Probably my favorite part is the discussion on financing my small mom & pop restaurant business to be able to play with the big boys & earn way more profit by beginning to franchise & grow. Very practical tips on what to look for in an investor & when to run: )
If you are looking to start a franchise business in the future, this is your ultimate crash course " - Ahmed
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