✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Graham Watkins (Author)
If you want a no nonsense "crash course" in opening the sale, building customer confidence, overcoming objections, reading buying signals, and closing the sale then you need to read How to Sell Ice to Eskimos.Here's what you will get from this book......- - Twelve things every salesman should know and do before they start selling.
- - Techniques and tips that make it easy to approach a prospect and open the sale.
- - The art of the demonstration including proven ways of creating desire.
- - Understanding how to build customer confidence in your product, yourself and your company.
- - How to deal with excitable, disruptive customers and stay in control.
- - The questions and answers to use to overcome objections.
- - An understanding of the methods star salespeople use to extract the 'ICE' from the price.
- - Learn when and how to use open ended questions to smooth the deal.
- - How to perfect and use listening skills that will make you a winner.
- - How to read body language, the communication so often neglected by novices at their cost.
- - Using transactional analysis, to understand the psychology of the buyers mind and fast track the sale.
- - How to recognise buying signals, distil them and quickly convert them into sales.
- - Fourteen closing techniques that make selling simple.
- - Negotiating tools to boost the value of your business.
And there's more! - Learn the nasty tricks clever buyers use to screw the salesman. In How to Sell Ice to Eskimos Graham Watkins shares forty years of experience in direct sales and sales management, experience he used to build his own multi-million pound business from scratch which he then sold to one of the UK's leading PLCs.Grab your copy today and start using the sales techniques that will make you a sales champion. What are you waiting for?
"Aspiring salesmen and seasoned professionals, who want to sharpen their skills, would do well to employ the advice in this book," Alan Matthews, Sales and Marketing Consultant - Barnstormer Group.
"The soft underbelly of selling in all its glorious, hilarious truth," Alex Dunbar FIM. - T.S.C. at Greene Resources.
"A good book and well worth the read, Graham's clearly been there and buttoned the sales with benefits," Mark Wheatley MBA. Dip. - Managing Director, Wheatley Group.
"A worthwhile read for any budding entrepreneur," Phil Morris - Managing Director Morris Mason Associates.
"Selling to retailers! He makes it sound like fun and so easy," Frank James - Director at Accurate Cash Equipment Limited.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
