✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by George Allen (Author)
Often considered the first-ever book about the art of scouting in football, George Allen's 1953 How to Scout Football explores the importance of careful observation and analysis of rival teams in order to reach victory on the field.
In a time before film reviews were commonplace, football teams relied on expert scouts to travel the country and watch games in-person. The scout would then report back with their insight about plays, characteristics of offensive and defensive players, and the team's strengths and weaknesses. Scouting - or "pigskin espionage," as Allen calls it - is useful for all levels of the sport, from high school to college to professional. Allen himself got his shot with the Chicago Bears as a scout, so he was well versed in both its application and importance.
George Allen's (b. 1922 - d. 1990) coaching career began at the college level as head coach of both Morningside College in Iowa and Whittier College in California. He then spent a year on the staff of the Los Angeles Rams, followed by a longer stint with the Chicago Bears. With the Bears, Allen was initially asked to scout the Rams for a single season. His reporting was so thorough that his contract position became permanent. Eventually, he would become the defensive coordinator for the Bears.
In 1966, Allen returned to the Rams as head coach where he brought the team back from a long losing streak. After five winning seasons with the Rams, he joined the Washington Redskins as head coach where he remained from 1971 to 1977. During his NFL tenure, Allen led his teams to the NFL playoffs seven times. Notably, Allen's Redskins reached Super Bowl VII in the 1972 season before losing to the Miami Dolphins. The Dolphins' win gave the team the only perfect season in NFL history - a record they still hold.
George Allen is generally considered one of the hardest working coaches in the sport. He was known for preferring veteran players over younger players, focusing on the success of the current team and controversially trading away young draft picks for older, more experienced players. "The future is now," he famously said.
Throughout his successful career, Allen wrote several books about the sport, including 1953's How to Scout Football. While scouting methods have changed since the 1950s, the book offers an interesting look back at the techniques of the mid-century.
The work goes into minute detail, from the appropriate number of scouts for each game, to where they should sit in the stands for the best view, to what steps a scout should take before, during, and after each game.
In the chapter titled "Techniques of Scouting," Allen provides his own preferred methods that he employed during his time at Whittier College. This includes using a rubber hand stamp to create a quick template to fill in after each play. No notes were to be taken during play; all writing was reserved for the moments during time outs and between plays. Plenty of sample charts, graphs, and diagrams are included to demonstrate the techniques.
Today's scouting takes place behind closed doors. Coaches and coordinators have the opportunity to stop and replay a game as many times as necessary to reach a full understanding of the opposing team's strategy. Allen's scouting recommendations show us how difficult it was to watch all 11 members of the team at once before the days of home video.
"Winning is the science of being prepared," Allen once said. The attention to detail that he displayed as a coach and in his books is what led him to become one of the most successful football coaches of his day. To highlight his lifetime of achievements, George Allen was inducted into the Football Hall of Fame in 2002.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>