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✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Trevor Paul Ginn (Author)
Do you want to take your eCommerce sales and profits to the next level?
How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.
The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part one explains how to win at the business of eCommerce. It takes a bird's eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
By following this book's advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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Shipping information
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
