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by Simon S. Tam (Author)
Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased brand awareness, volunteers, and other valuable resources. However, marketing guru Simon Tam argues that the relationship can be so much more. How to Get Sponsorships and Endorsements provides step-by-step, practical advice on how to build sustainable, mutually beneficial partnerships that can help your organization succeed. Whether you are representing a non-profit organization, a musician in a band, or an athlete looking for product and cash support, this book will become a resource that you can turn to over and over again. Get specific advice on how to: -Find the right sponsor for your organization -Get information for the right contact at a company -Approach potential sponsors -Create an effective sponsorship proposal -Follow up the right way Templates for solicitation emails, silent auction propositions, sponsorship packets, reports for sponsors are also included
Author Biography
Simon is best known as the founder of The Slants, the world's first and only all-Asian American dance rock band. Simon's unique approach to marketing and activism has been featured on NPR's "All Things Considered," Bloomberg News, USA Today, Comcast/XFINITY, Myx TV, Fuse TV, The Los Angeles Times, ELLE Magazine (Spain), Space Shower TV (Japan), and thousands more. His work has appeared in over 80 countries across six continents. Simon has coordinated and appeared at over 1,200 events around the world, including major festivals such as SXSW, MusicFestNW, and the Asian Street Heritage Fair, both as a professional musician as well as a speaker. In 2012, Simon worked with the United States Department of Defense on "Operation Gratitude," a series of concerts to uplift the spirits of military stationed overseas during the holidays. Simon's book, "How to Get sponsorships and Endorsements" reached #15 on Amazon.com's bestselling books for non-profits and charities within 48 hours of its release. Simon's music has won multiple "Album of the Year" and "Editor's Choice" awards. Simon also serves multiple non-profit organizations as a board member, leader, and volunteer. His marketing projects and volunteerism has earned several innovation and service awards. In 2012, Simon was nominated as one of the "50 Most Influential Portlanders." You can find Simon's writing and current projects at: www.simontam.biz
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