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by Romeo Richards (Author)
There is a difference between the profession of dentistry and the business of dentistry. The profession of dentistry is the deliverables: extracting teeth, filling or root canal treatment. The business of dentistry encompasses the deliverables as well as finance and marketing. Success in the profession of dentistry will make you a good employee. But to succeed as the owner of a dental practice requires a sound understanding of the business of dentistry. This book teaches you how to succeed in the business of dentistry. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most dentists lack. By the time you get to the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice. Furthermore, you will learn the critical skill most dentists lack - the ability to grow a practice. The large majority of dental practices remain small for years because their owners do not know how to grow a practice. This book will show you how to effectively manage your practice; attract new patients and grow exponentially.
Author Biography
I am the founder of The Business Education Center, an entrepreneur and business training firm that provides business growth information to professional entrepreneurs such as medical doctors, lawyers, accountants, consultants, coaches, retail executives, dentists, corporate trainers and private security entrepreneurs. The Business Education Center, is the business intelligence hub for professional businesses such as businesses consulting firms, business development firms, dental practice, private medical practices, law firms, accounting firms, businesses coaching firms, corporate training firms, private security firms and retail organisations. The Business Education Center aims to offer access to valuable business development information to entrepreneur professionals: medical doctors, lawyers, accountants, consultants, business coaches, dentist, retail executive, private security firm owners and corporate trainers through the creation of information products such as books, eBooks, audio books, DVDs, home study courses, workshops and seminars. I conceived The Business Education Center after undergoing a traumatic business failure and recovering through the help of valuable business development information.
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