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✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by David Shoalts (Author)
In late 2013, Canadians were intrigued to learn the NHL chose Rogers as its exclusive national broadcaster over both CBC and Rogers's bitter rival, Bell Canada. The decision was met with equal parts fascination, shock and anger. When CBC rank-and-file employees came to believe their leaders missed a chance to hold on to at least a part of Hockey Night in Canada--a move that could have saved some of their jobs--their disappointment turned to outrage. This is also a story of great irony, as the win proved to be costly for the victor in the first years.
When Rogers sealed the $5.2-billion, twelve-year deal, it looked like the audacious play might just pay off. The Toronto Maple Leafs, with the biggest fan base in the country, appeared ready to shake off years of mediocrity and become playoff contenders, drawing legions of fans to Rogers's broadcasts in the process. In anticipation, Rogers gave Hockey Night in Canada a facelift, bringing in hip George Stroumboulopoulos to replace veteran host Ron MacLean. However, in January 2014, the Maple Leafs crashed hard and so did the ratings for Hockey Night in Canada. It was crushing news for Rogers, with cable-cutting already shaping into an existential threat. On top of everything, "Strombo" bombed as host and the network had to bring MacLean back. Then things got even worse--by the middle of the 2015-16 season, the rest of the seven Canadian NHL teams missed the playoffs and ratings fell further, chasing away even more advertising dollars. Simultaneously, viewing habits were changing so quickly no one could predict what would happen next year, let alone in the next decade.
Shoalts covers this story from the beginning, and Hockey Fight in Canada details every fascinating play in this intersection of sports and business.
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All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
