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by Pam Coburn (Author)
Distinguished sportswriter Elmer Ferguson called him the "greatest defensive" defenseman of his day. The NHL's revered chief referee Cooper Smeaton ranked him ahead of his defense partner, Eddie Shore. Legendary manager of the Boston Bruins, Art Ross, wouldn't sell him "at any price." And yet he goes unrecognized by the Hockey Hall of Fame.
Lionel Hitchman, or "Hitch," played 12 seasons in the NHL. First with the Ottawa Senators, helping them to a Stanley Cup win, and then with the Boston Bruins for ten years. As the Bruins' captain and first "money player," Hitch led them to their first Stanley Cup final and championship and to the NHL's best winning point percentage of all time.
His hockey stats belie his real contribution to the success of the Boston Bruins. Hitch was the last original Bruin and the first to have his sweater retired. After his playing career, he went on to coach in the Boston system for several years before parting ways with the franchise.
Hitch, Hockey's Unsung Hero, is the story of an unheralded "superstar," the times he lived through and the fascinating people who helped shape his character and life choices. It is told through the "scribes" of the day with interjections by some notable people who knew him well. A few family tales are revealed, including one that helps explain Hitch's absence from hockey's highest shrine.
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
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Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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