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by Ian Dobson (Author)
It began in the 1950s with the Teddy Boys and went viral in the early 60s when the Mods and a new generation of Greasers began to do battle in usually sleepy seaside
towns. But between the summer of love in 67 and the riots of 85 the UK birthed a conveyor belt of more complex, often overlapping youth styles.
Not all Hippies were lentil eating clinically depressed vegetarians and before John Lennon decided to give peace a chance he was agonising about revolution with
the community of hustlers, rude boys and ne'er do wells who had settled in Ladbroke Grove.
Not all dance music lovers wore white suits and pointed one arm skywards, some preferred to strut their stuff in childrens plastic sandals whilst others took their treasured 45s clubbing. And skinheads will point out that they weren't all racist (though most were).
In the days before they posed for postcards outside Buckingham Palace the punks were seen by some in authority as 'a bigger threat to our way of life than Russian Communism'.
Perhaps the post Covid-19 new abnormal will spawn some mutant Disco Dancing Boot Boys but until then take a meandering tour of almost twenty years of Hippies, Skinheads, Rastas, and Punks, their music, their preoccupations, and the world they lived in as portrayed in more than 50 years of UK television, film and theatre. Along the way you'll spend time Neil Morrissey as a transgender New Romantic, see Martin Compston strutting his stuff at Wigan Casino, and, after losing out to fellow Oscar winner Gary Oldman for the role of punk icon Sid Vicious, meet Daniel Day Lewis as a gay neo-Nazi skinhead. Then there's Joanna Lumley trying to start a revolution, Paul Nicholas faking one, Olivia Newton John as a student activist and Dennis Waterman held at gunpoint by the Rastafarian Liberation Army.
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Shipping information
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
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Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
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Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
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Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
