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by Adrian Davis (Author)
When thinking of sales, it's easy to pick out the heroes and the villains, but Adrian Davis is here to spell it out in detail. With relatable analogies of comparing sales to cinematic superhero tropes, Heroes, Villains, and the Thrill of Professional Selling explains how to find success in every story in the marketplace. Rooted in SAMA and the concept of "Co-Creating Value" this book describes an approach to creating value that draws upon an ideal from the movie industry and is imperative for mutual success: Your client is the hero in the story.
Adrian Davis simplifies the hero's journey with real-life examples, compelling stories, and templates to guide your learning. Movie genres are compared to different client types, and analogies are drawn between the screen and the sales floor to educate the salesperson, or in this case, the director, on creating a positive buying experience for clients. Adding to this insight, Adrian offers a path to develop your SOCKET solution, and a way to engage "inside-outsiders" to help in the journey. Find a robust series of 100 questions to discover value and a stakeholder checklist to guide you through the maze and knowledge on "Co-Creating Value" to garner success.
Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian's explanations are sure to make you a sharper salesperson and cinephile as you continue working with your client.
Take Adrian's advice and don't come out of the story to editorialize -- let the story do the work! You can read his lessons learned, put them into practice, and embark on your own journey for stronger relationships and success.
Back Jacket
Roll Camera: How to Sell Like a Movie Director
When it comes to sales, it's easy to identify the heroes and villains, but Adrian Davis provides a compelling and detailed explanation in Heroes, Villains, and the Thrill of Professional Selling. Using relatable analogies that compare sales to cinematic superhero tropes, this book explains how to find success in your customer's stories instead of your own.
Based on the principles of strategic account management, strategic selling, and the concept of "Co-Creating Value", this approach to engaging customers draws upon an ideal from the movie industry: your customer is the hero in the story. Adrian Davis simplifies the hero's journey with practical examples, captivating stories, and useful templates to guide your learning.
Using movie genres to compare different customer types, Adrian draws analogies between the movie screen and sales meetings to educate the salesperson, or by analogy, "the director", on creating a positive buying experience for customers. Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian's explanations are sure to make you a sharper sales professional and cinephile as you continue working with your customers.
Follow Adrian's advice and don't editorialize; let the story do the work! Read his lessons learned, put them into practice, and embark on your own exciting journey for stronger relationships and success.
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