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by Jason Little (Editor), Adam Zilko (Author)
One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.
Author Biography
Adam Zilko is a digital marketing expert, best selling author, and the founder and owner of Firegang Dental Marketing. Adam possesses a unique skill for helping clients find the most effective tools and techniques for gaining higher rankings online and attracting high-quality and loyal dental patients. Adam is well-versed in pay-per-click (PPC) marketing, local search engine optimization (SEO), Google Maps, Google Analytics, as well as web design and web copywriting best practices. Adam has successfully crafted highly-effective web presences for dental professionals around the country, and he's been able to deliver leads, sales, revenue and practice growth each and every time. Adam's company, Firegang Digital Marketing, focuses on helping small-to-medium-sized businesses (SMBs) with effective web strategies that deliver measurable results. Adam keeps an eye on doctors' goals and aspirations for growth and is known for devising customized strategies that fulfill those objectives while surpassing expectations. Born and raised in Anchorage Alaska and residing in the Pacific North West, Adam has had a marketing mindset since his early years. He has personally managed accounts amassing over $150M in annual sales and he regularly works with small-to-midsized business owners, lawyers, and of course dentists to help them achieve their digital goals.
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