>
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Christian Jarrett (Author)
Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain.
- Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature
- Looks at enduring myths such as "Do we only use 10% of our brain?", "Pregnant women lose their mind", "Right-brained people are more creative" and many more.
- Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others
- Written engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain
- Teaches readers how to spot neuro hype and neuro-nonsense claims in the media
Back Jacket
The brain has never been subject to such intense scrutiny, barely a day passes without a newspaper splashing the results of the latest brain scan study purporting to reveal the neurological location of happiness, love, rage, or any number of human emotions. Yet for all of the gains in our understanding of brain function credited to scientific research, there is a growing body of hype and misinformation about how the brain works.
Great Myths of the Brain presents a comprehensive examination of myths surrounding the function of the human brain. Cognitive neuroscience expert Christian Jarrett takes on well over 50 myths associated with brain function--from those based on falsehoods or partial truths to ones cloaked in scientific language. Jarrett first explores general myths, such as the idea that we only use 10 per cent of our brains, or that adults can't grow new brain cells. He then goes on to address a variety of more contemporary issues, including technological myths (can brain scans really read your mind?); structural myths, including the recent hype around mirror neurons; perceptual myths, including the idea that you perceive the world as it really is; and a variety of contemporary myths swirling around brain disorders--including epilepsy, autism, and dementia. Illuminating and insightful, Great Myths of the Brain takes some of the mystery out of the most mysterious and complex organ in the human body.
Author Biography
Christian Jarrett has a PhD in Cognitive Neuroscience from the University of Manchester. He is editor of the British Psychological Society's Research Digest; author of the Brain Watch blog for WIRED; a blogger for Psychology Today; and columnist for 99U, the New York-based creativity think tank. Dr. Jarrett is also the author of The Rough Guide to Psychology (2011) and editor of 30 Second Psychology (Icon Books)
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
