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by Michael Litman (Author), Grant Wright (Illustrator)
This book is the definitive guide to understanding web3 and NFTs, offering insights and guidance for individuals, educators and brands who are affected by this transformative technology.
As the world becomes increasingly digitised, non-fungible tokens (NFTs) offer a novel way to represent, authenticate and own unique digital assets providing new commerce opportunities for brands. Getting Started with web3 and NFTs supports professionals navigating this new field and provides guidance on operating within this space, best practices to follow and how to lead others in doing so too.
This book also addresses the challenge of navigating the rapidly evolving landscape of NFTs and their impact on brands, consumers and society at large, while helping to provide new and curious consumers with advice on how best to stay safe.
Author Biography
Michael is the first Senior Director of Web3 and Innovation at Media.Monks. He is a collector, connector, and NFT advisor. Recently awarded 'Tech Pioneer' by BIMA 100 in 2023. With 15 years of experience in digital communications, he's worked in PR, advertising, consulting, and founded a venture-backed tech startup. Michael thrives at the intersection of brands, tech, culture, and commerce, immersing himself in emerging trends. Figuring out the NFT's and BTC's from the WTF's and LOLs. As a globally recognized brand strategist, he lives and breathes innovation, emerging tech & web3 educating and inspiring both internally and externally with clients.
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