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by Jorge Valdano (Author)
El fútbol es un juego emocionante que, sin embargo, no tiene corazón
No existe ningún otro fenómeno social que, como el fútbol, se haya adaptado con más naturalidad a la globalización.
There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.
Author Biography
Jorge Valdano nació en Las Parejas, Provincia de Santa Fe (Argentina), y casi lo hizo con un balón en los pies. Ha sido jugador y entrenador de élite en equipos en dos continentes, como el Newell's Old Boys de Rosario con el que ganó un campeonato argentino o el Real Madrid, con el que consiguió dos Ligas (otra más como entrenador) y dos Copas de la UEFA. Con la Selección Argentina fue campeón del mundo en el Mundial de México 1986. En el Real Madrid ha ocupado el cargo de director deportivo y el de director general. También ha ejercido como director de la Escuela de Estudios Universitarios Real Madrid en la Universidad Europea, especializada en educación superior. Además, fue socio fundador de la empresa Makeateam y colabora con diversos medios de comunicación como la Cadena SER y Bein Sports (España), TV Azteca y diario Record (México), e imparte conferencias a nivel internacional.
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Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
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Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
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