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by Annelise Osborne (Author)
Learn how digital asset technologies can be applied to the regulated, traditional finance industry for improved performance and returns
In From Hoodies to Suits: Innovating Digital Assets for Traditional Finance, leading finance innovator Annelise Osborne bridges the gap between the "hoodies" who invented the technology behind digital assets and the "suits" who run traditional financial markets, in an entertaining and insightful guide for implementing digital assets in an institutional environment.
You'll discover the possibilities unlocked by new technological advancements, including alternative investments, new marketplaces, interoperability between counterparties, and even improved forms of diversification. You'll also find:
- Discussions of why the adoption of digital assets is so critical for the future of finance and the ways the industry's largest players are implementing its technologies and concepts now
- Explorations of what we can learn from some of the crypto industry's most infamous and well-known wins and losses, including the collapse of FTX
- Strategies for implementing institutional digital assets to realize opportunities in private markets, funds, debt, repo, alternative assets and back office transactions in this evolving and dynamic financial environment
A fascinating new take on the future of finance, From Hoodies to Suits is a must-read guide for aspiring and practicing finance professionals, technology developers, fintech participants, and anyone else with an interest in the intersection of finance and technology.
Front Jacket
When Meta's CEO Mark Zuckerberg testified before Congress, the tech titan traded his hoodie for a suit. This place between "hoodies" and "suits" is exactly where the digital assets industry is right now. Hoodie-wearing entrepreneurs developed blockchain and created an alternative to banking and finance. Now it's time for the "suits" of Wall Street and Main Street to innovate digital assets for traditional, regulated financial markets.
In From Hoodies to Suits: Innovating Digital Assets For Traditional Finance, finance innovation leader Annelise Osborne delivers an educational and entertaining guidebook for finance professionals, traders, asset managers, investment bankers, and corporate treasurers to apply digital asset technology to the traditional finance system. Osborne makes a compelling case for understanding, innovating, and adapting to the inevitable technology changes already in progress in finance.
From Hoodies to Suits bridges the gap between the "hoodies" and the "suits" to shift the focus from cryptocurrencies to payments, investments and regulations. It explains the possibilities unlocked by these technological advancements, including alternative investment opportunities, new marketplaces, interoperability between counterparties, and new forms of diversification.
You'll explore the past, present, and future of the digital asset industry, including its most promising platforms and technologies--and its most spectacular flameouts and missteps--as you firm up your understanding of the innovations that are poised to remake the regulated finance industry from the ground up.
From Hoodies to Suits gives you a firsthand look at how the next decade (and beyond) may very well play out. It's a must-read resource for traders, investors, portfolio managers, bankers, asset managers, corporate executives, and other finance professionals.
Back Jacket
PRAISE FOR FROM HOODIES TO SUITS
"Essential reading. From Hoodies to Suits transcends being a mere book, it becomes a strategic tool for those steering the helm of finance and technology, equipping them with the knowledge to navigate the dynamic shifts in the industry."
--NITIN GAUR, Global Head of Digital Assets, State Street
"Technological advancements are swiftly revolutionizing the world of finance and investments. Those who fail to grasp these changes risk falling behind. From Hoodies to Suits is an essential read not just for high-level executives and corporate managers, but also for finance students. I intend to use it as a go-to reference on my bookshelf and strongly recommend it to a broad audience."
--DR. JULIE AGNEW, Executive Faculty Director/ Boehly Center for Excellence in Finance, Richard C. Kraemer Term Professor of Business, Raymond A. Mason School of Business, The College of William and Mary
"A must-read for senior executives, corporate management, policy makers and investors to understand the history, benefits and future of institutional digital assets and how they will change everything we know about recording and transacting things of value."
--J. CHRISTOPHER GIANCARLO, former Chairman, U.S. Commodity Futures Trading Commission and Executive Chairman, Digital Dollar Project
"From Hoodies to Suits is an indispensable guide to blockchain technology and the finance industry. It's an essential read for anyone seeking to understand the future of finance and the disruptive influence of digital assets and blockchain innovation."
--RICHARD WALKER, Senior Partner, Bain & Company
"From Hoodies to Suits is a must-read for all financial market participants who don't know quite where to start. With tangible examples and a clever sense of humor, Annelise Osborne ties the past, present and future of market functioning driven by blockchain technology."
--CHARLES MOUNTS, Chief DeFi Officer, S&P Global
Author Biography
ANNELISE OSBORNE is a seasoned executive on Wall Street and within the digital asset ecosystem. After over 15 years in traditional finance, she moved to the tech startup world once she recognized the benefits of blockchain for traditional capital markets. Annelise is a thought leader that sits on company boards, is an angel investor, lectures at universities, and is a frequent speaker. She holds an MBA from Columbia Business School and a BA from the College of William & Mary. Annelise lives in Westport, CT with her three boys and rescue pups.
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