>
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Lisa Pietsch (Editor), M. a. "mike" Morales (Author)
Women in the Tequila Industry
The title of this book "From Babes to Boss Ladies" is a reflection of the evolution of the perception of women in the tequila, and other Mexican spirits, industry over the past several decades.
This book is being published in an effort to recognize, respect and pay tribute to the contributions of modern women in the industry and to destroy the stereotypes of the "Tequila Girl". Nothing in the text of this book could be implied or construed as disempowering to women.
I first met outspoken botanist and author Ana Valenzuela in the mid-2000s on a trip to tequila distilleries in Jalisco, Mexico. The respect and admiration this dynamo received from the male tequila producers and agaveros (agave farmers) for both her palate and plant acumen was awe inspiring.I was determined to uncover more women in the tequila industry like her. I figured I could learn something valuable from them that would improve my understanding of this complex world of tequila.
At that time, I was aware of only two others involved with tequila--
Carmen Villarreal and Ana Maria Romero Mena. Both are included in this anthology.
Unbeknownst to me, much like the Tequila Vinazas Crisis that I have previously exposed, women in the tequila industry were concealed from public view.
Marketing agencies hadn't even considered advertising female master distillers as a selling point for tequila brands, preferring to concentrate instead on displaying scantily clad models.
In what was then a very male-dominated tequila industry, I had the feeling that there were women striving in the shadows waiting to be seen, heard, recognized and acknowledged.
Over these past few years, it has been gratifying to discover that there were plenty of women working in the Mexican spirits industries all along, guiding some of the most beloved tequila brands on the market.
And now, with the booming mezcal market and other Mexican spirits segments that have historically been inclusive of women, we are seeing more of them come to the forefront of their brands.
In structuring the questionnaire, my mission was simple: Ask what they're happy with, or not, and what is their ultimate message--not just to women, but to all people.
What I found most interesting was in translating the Spanish only answers to English. The more of these that I completed, the more I was gifted with a glimpse into each woman's thought processes.
When I finished the translations, I realized that I had been handed pearls of wisdom and inspiration in each response.
Regardless of gender or language, there are lots of gems of knowledge included in the answers to our five simple questions.
This isn't a comprehensive list of all of the women in the Agave Spirits industries. This is just the tip of the iceberg.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
