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by Elmer Wheeler (Author)
Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937. En su momento superó en ventas a todos los demás libros relacionados y sigue siendo muy buscado hasta el día de hoy.
Este atemporal libro de ventas está repleto de consejos simples pero altamente efectivos para obtener resultados que aún funcionan mágicamente en nuestros días. Esta edición viene enriquecida con acotaciones del Profesor Jaime Vicens Carrió de la Real Academia de Ciencias Económicas y Financieras de España.
Considerado uno de los mejores libros de marketing de todos los tiempos, con influencia probada en la publicidad y redacción de anuncios publicitarios, este libro de ventas muestra las frases reales que se experimentaron para hacer que la gente compre, para vender millones de productos, para triplicar las ventas de calzado, para incrementar ventas de aspiradoras, para vender miles de galones de combustible y los resultados que se obtuvieron.
El propósito que Wheeler persigue con esta obra es el de contribuir a que los vendedores puedan enriquecer su vocabulario profesional con aquellas palabras que, dotadas de una poderosa fuerza persuasiva, les permitan dominar francamente cualquier situación con que se enfrenten, por difícil que sea.
Descubrirá
- Cómo el presidente de la Compañía Bost Tooth Paste logró vender su dentífrico en droguerías y perfumerías.
- Cómo los vendedores de J. C. Penney lograron vender artículos de mejor calidad y en mayor cantidad a cada comprador con tan sólo pronunciar una frase oportuna en el momento oportuno.
- Cómo un hombre al que le costó cincuenta años hallar una frase contrastada de venta con la necesaria fuerza para vencer los reparos típicos del comprador pudo finalmente encontrar once palabras que vendieron centenares de libras de tabaco para pipa.
- Cómo tomar la "temperatura" del cliente
- Estrategias probadas por empresas y compañías hoy exitosas
- Decenas de historias reales de vendedores que pusieron en práctica estas estrategias y sus resultados
- Y mucho más!
También le muestra cómo crear sus propias frases poderosas, basadas en el conocimiento adquirido por ejemplos de la vida real. Este clásico es imprescindible para cualquier persona que realmente desee obtener resultados de sus ventas, marketing, cartas de ventas y vender usando el e-commerce.
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Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
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Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
