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by Doug McKenzie-Mohr (Author)
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:
- target unsustainable behaviors, and identify the barriers to change
- understand various commitment strategies
- communicate effective messages
- enhance motivation and invite participation.
The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Back Jacket
Advance Praise for Fostering Sustainable Behavior
More than a book, McKenzie-Mohr has given us a complete system for designing effective environmental programs. Solidly grounded in research, and extensively field-tested in community programs, the tools described in this book can be applied to improve the effectiveness of any environmental program. Simply put, if you work on environmental issues, this book is indispensable.
Dan Dolderman, University of Toronto
Over the last 2 decades, CBSM has revolutionized the development, implementation and promotion of environmental programs.
Ken Donnelly, Lura Consulting
Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program.
Wesley Schultz, California State University, San Marcos
The 3rd edition of Fostering Sustainable Behavior should serve as the core foundational work for every practitioner, educator, and researcher interested in creating programs to achieve the book's title. McKenzie-Mohr has thoughtfully accumulated and organized techniques and practices essential to this goal, many of them derived from learnings common to multiple behavioral science disciplines. The book is packed with important information, while being a quick and entertaining read.
K. Carrie Armel, Stanford University
Fostering Sustainable Behavior is a must read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. The concepts presented in this book have revolutionized my work as a scholar and an activist.
Cynthia McPherson Frantz, Oberlin College
Recommended by Time Magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is a proven breakthrough in delivering environmental programs and is now being used in thousands of programs across the globe. This book was written for those who design, implement and evaluate programs to foster sustainable behavior.
About the AuthorDoug McKenzie-Mohr is the founder of community-based social marketing. He has worked internationally with a diverse array of governmental and nongovernmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. He is a former Professor of Psychology at St. Thomas University in Canada.
Author Biography
Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.
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